page 02 of 04 · the work

the work.

every engagement is scoped to the founder and the stakes. we don't sell packages off a shelf — we find the right shape for where you actually are.

we work across five domains of architecture — foundership, the financial model, the operating agreement, the cap table, and leadership composition. but the domains are lenses, not silos. founders rarely arrive knowing which one they need. they arrive with a tension.

we follow it to the architecture underneath — and bring the discernment to name what's actually driving it. that's the work.

read the playbook

coherence 1.0 — the founder's architecture for scaling impact. 159 pages. the full framework, the architecture work, the operating principles, and the worksheets we actually use with clients.

what's inside

  • the five domains of founder architecture, in detail
  • the nine operating principles (the nodes)
  • the practices we use daily and recommend to founders
  • worksheets — foundership inventory, pro forma honesty audit, leadership composition audit, weekly founder check-in
  • emergency regulation tools for the hard moments

read it cover to cover. or use it as a reference and return to specific chapters when you hit edges.

a focused engagement

for the founder who knows something architectural needs real attention — but not a long arc. a short, contained engagement: a defined number of working sessions over a few weeks, scoped to the tension you bring.

we start with what's in front of you, follow it where it actually leads (it's rarely only the thing you named), and close with a written architectural assessment and a clear path forward.

what it's for

  • a co-founder tension that needs to be surfaced and worked, not avoided
  • an operating agreement or cap table that no longer matches reality
  • a financial model you've stopped trusting
  • a leadership-composition question that needs an honest, sequenced answer
  • a single decision with real architectural weight you need to think through with someone who can hold all of it

an ongoing partnership

our most common work, and where the deepest change happens. a sustained engagement over months — a steady thinking partnership for founders who recognize the work is ongoing rather than episodic.

cadence, depth, and scope are set to your situation, not a template. some months are structural — the model, the agreement, the cap table. some are about you, and what you're carrying, and the decisions only you can make. most are both. between sessions, we're reachable for the moments that don't wait.

who it's for

founders who want partners, not a vendor. who have real stakes and a real next chapter coming. who know that the architecture and the person holding it are never separate, and want both held at once, over a meaningful arc.

the full architecture

the deepest version. comprehensive work across all five architecture domains, in sequence, over a meaningful arc — for founders ready to recalibrate the entire foundation as they step into a major next chapter: a raise, a restructuring, a leadership transition, a real scaling.

we work with you, your co-founders, and your key leadership as the work requires. each domain gets its own depth and its own written deliverable. and the whole of it is held with the discernment to see how the pieces are really connected — because a cap table problem is often a foundership problem wearing a spreadsheet.

who it's for

founders who know the entire foundation needs attention, who are ready to commit to doing it properly, and who want partners operating at the altitude the moment requires.

not sure which is right?

most founders we talk to don't know exactly what they need on the first call. that's not a problem to solve — it's the starting condition of this work.

the discovery call is thirty minutes, no pitch. we listen to where you are and scope the engagement that actually fits — or tell you honestly if the timing isn't right yet.

discovery call · 30 minutes · no pitch

if this work is for you,
you already know.

the discovery call is 30 minutes. no pitch. we listen to where you are, where you're trying to go, and what's currently in the way. by the end of the call you'll know whether we're the right partners for what's next.

book a discovery call